Monday, November 8, 2021

Translation Memory in Technical Translations

 

Translation memory databases are one of the most important tools in the technical translation process. When used in conjunction with in-country reviewers, translators that are subject matter experts, glossaries, and style guides, PLG’s technical translation services are unmatched in quality and accuracy.

How does translation memory work?

Translation memory databases collect all the translations your company completes and stores them in a database in the form of phrases. For example, “Technical translation requires a subject matter expert. The translator should also be a native speaker.” will be stored as two separate phrases and our software will pair those with the translations.

When you send PLG a technical translation project, we will analyze the file for wordcount and as our software breaks down your document into manageable parts, it will cross reference these phrases with our database and find matches. Phrases that match 100% will be translated the same way across time, different documents, and even different translators.

This way, you can be sure that our translators will translate your materials the same way every time so that your business’ technical terminology remains consistent in any language. Have confidence to know that you can rely on PLG as your premier technical translation service provider.

Learn more about our translation memory here.

If you would like a quote, visit our website here. Alternatively, give us a call and we’ll go over any questions you have.

Monday, October 18, 2021

Technical Translation Requires Native Subject Matter Experts

 

Technical Translation

PLG has 2 main requirements for all technical translators to ensure accuracy and decreased turnaround of technical translations.

When it comes to translation of highly technical documents (user manuals, SDS’s, demonstration video transcripts, etc.), there is a lot at stake. Incorrect translations can result in misuse of equipment which in turn can lead to unexpected costs of repair or in worst cases, injury. Alternatively, client’s may lose respect for your brand if they are marketed translations that are awkward and seem like they were completed by google translate.

With all these potential risks, it pays to ensure that technical documents are translated correctly. How does PLG go about reducing the risk of these unexpected and unwanted consequences?

One way is through procedures. Usage of glossaries, translation memories, mechanical reviews and more are effective tools in the battle against mistakes. But while these are important, your first line of defense is of course the translator.

Translators need to be detail oriented and hard working. They need to be responsive and dedicated to professional development. But there are two qualities that PLG looks for in translators above all else. They need to be native speakers and subject matter experts.

Read more about PLG’s ISO 17100 certified procedures here.

Technical Translators Must Be Native Speakers

Technical Translation Native Speaker


Translating word for word is not enough when it comes to technical translations. Nuances in language are developed at every level from countries to municipalities. Someone speaking Spanish in Spain and someone speaking Spanish in Mexico may use completely different vocabulary to describe the same thing or concept. You would never translate marketing material destined for America using a Scottish lens.

Depending on your target audience, it is imperative that the translator assigned to your project is a native speaker of that region. That way, they can take advantage of their life experience to make sure that your translations not only are accurate, but also reflect the dialect and slang of the region. Your documents will effectively sound as though they were originally written in your target audience’s native language.

This important detail not only reduces risk of misinterpretation, but also protects your company’s image abroad. Imagine purchasing an expensive piece of equipment, opening the user manual, and discovering that the English was written so poorly that much of it is not understandable. Your loss of respect or trust in the product is how potential client’s may feel about your documents if you do not have them translated by a native speaker.

Learn more about PLG’s language capabilities here.

Technical Translators Must Have Subject Matter Expertise

The second, equally important quality we require from our translators when assigning them to projects is relevant subject matter expertise. You would not want a translator that only has experience with legal documents translate your machinery user manuals or vice versa.

When PLG assigns translators to projects, we require that they have at least 2 years of experience translating similar documents. Given the specific services our clients perform, it is difficult to find a expert in their exact subject area that has a strong enough grasp of both languages to handle translation. That being said, pairing translators that have experience in the industry with our QA procedures, extensive research, and tools like translation memory and glossaries ensures that your documents will be translated correctly.

Due to their experience, they will have knowledge of the industry specific terminology in the language of your target audience.  Usage of incorrect terms can lead to rework, an expensive, unwanted consequence of using an inexperienced translator. If native speaking clients or staff find issues with your translation, they will need to be resubmitted and edited. The best way to mitigate this cost is to put in effort in the beginning during translator selection to ensure that translator working with your materials has experience in the industry and with similar projects.

Additionally, their experience not only decreases the risk of error, but also decreases turnaround times. A knowledgeable translator will not require additional research. Less instances of confusion will allow PLG to translate faster and accommodate more stringent deadlines.

Learn more about PLG here.

Technical Translations Require Expertise and Experience

Nothing is more important than accuracy when it comes to highly technical translation. Consequences of error range from expensive rework to injury. For this reason, we extensively vet our technical translators at PLG. Our top two requirements are that translators are native speakers and that they have subject matter expertise. By assigning responsibility to the correct translator from the outset, we ensure your translations are accurate and delivered on time.

Learn more about PLG’s technical translation services here.

Thursday, September 30, 2021

Application of Glossaries for Technical Translation, Marketing Documents, etc.



 As time passes, the language and terms used in a specific business’s operations becomes nuanced and unique to the organization.  One of many synonyms rises to the top, becoming the default for a commonly expressed idea. A term with multiple definitions settles into one permanently.

For example, most businesses use terms like “monitor” and “screen” to describe computer hardware used to display visual information. However, for those in the health care industry, these terms are instead verbs used in reference to assessing and keeping track of a patient’s health.

For technical writers and marketing directors, these nuances are confusing enough in English, let alone having the text translated into multiple languages. The confusion increases exponentially and there is a greater risk of rework which can potentially increase a translation project’s cost by as much as 15%.

To mitigate this risk, PLG uses translation glossaries. 

What is a Glossary and How is it Created?

Glossaries (otherwise known as lexicon, term base, or terminology collection) are a collection of terms identified by our translators. After analyzing your document(s) for wordcount, repetitions, and translation memory matches, we take things a step further by picking out terms that have either high frequency or importance.

Each term is translated and the translator then inserts a definition and additional notes on usage and context. Thus, a glossary is created! It is specific to the client’s preferences and acts as an important guide for translators.

If your business has native-speaking experts (staff or clients), we ask that these individuals review the glossaries for accuracy. Their approval helps us gain further clarity on how to approach translating not just the text but the style and tone.

If your business does not have these kinds of resources, not to worry! It is our professional responsibility to verify the glossary translations through research, review of previous translations, and interviews. In our 3 decades of operation, we have developed procedures to ensure glossaries are verified in cases wherein the client cannot provide approval.

We primarily use glossaries for our technical document translation services. They can also be used for marketing translations which you can learn about HERE.

How Does This Tool Aid in Technical Translation?

The glossary helps the translator in a myriad of ways. By clarifying how the most important and potentially confusing terms should be translated at the outset, each instance of every term on the glossary will be translated with consistency across entire documents and even across all future projects.

Furthermore, although PLG prefers to assign one translator to each business, if a rush project calls for multiple translators to split a project up, the glossary ensures that across each different individual, all terms are translated in the exact same way.

This tool also influences the translator’s understanding of the business’s preferences for style and tone of translation. Additionally, the translator has a tool to reference should other confusing words appear.

Glossaries enforce consistency and reduce uncertainty. Risk of rework (when a translation client sends the project back with notes and edits) is mitigated and the project benefits from reduced cost and turnaround times. 

You can learn more about our technical translation services HERE.

Glossaries Usage in Conjunction with Other Translation Tools

In addition to the glossary, we also use our translation memory software to aid in reducing cost and turnaround and enforcing consistency. This tool captures translations from all previous projects and cross references these with your current project. Any phrases that match a previous translated phrase exactly will be identified for the translator.

Read more about our translation memory clicking HERE.

PLG’s Principles for an Effective Glossary

Below are principles we follow to ensure technical document translations and marketing material translations are as accurate as possible:

  •  Glossaries must be mutually exclusive and collectively exhaustive. Meaning terms like “computer”, “hard drive”, and “computer hard drive” do not appear as separate instances.
  • The glossary will contain terms specific to each client. We will not let broadly related documents influence our term collections. Instead, we will only draw from your materials and previous projects with your company.  
  • The glossary should be as short as possible, making it easier for the translator to use and navigate.
  • Glossaries should contain more than just terms and translations. Definitions and notes on context are equally as important.
  • The glossary should contain a list of terms that should not be translated (product names, initiatives, program titles, etc.)

3 Glossary Creation Tips

In helping PLG create an effective Glossary for your technical translations, please use the following 3 tips:

  • Focus on providing us with User Facing Documents for reference. These resources have higher liability and reflect how a company wants to be seen.
  • Identify any local experts either on staff or on your client’s staff that can assist in approving our translations.
  • Ensure the dialect is correct at the outset by notifying us of where you intend to present your translations. For example: European French vs Canadian French, Latin American Spanish vs. Spanish for Spain, Traditional vs. Simplified Chinese, etc

Technical Translations Require Comprehensive Glossaries

By arming yourself with a greater understanding of Glossaries and how they can improve your technical translations, PLG can work with you to reduce cost and turnaround time for all future projects. Thank you for reading, reach out if you have any additional questions and request a quotation today!

 

Wednesday, November 18, 2020

Back Pocket Translations



It's almost Thanksgiving and PLG offers 3 phrases translated in the most common Languages for you to use them for whatever purpose you see fit: Spanish, French and Chinese.


 

Spanish

French

Chinese

Happy Thanksgiving!

¡Feliz día de Acción de Gracias!

Joyeuse Action de grâce!

感恩节愉快

Thank you!

¡Gracias!

Merci!

谢谢!

I am thankful for you

Estoy agradecido por ti.

Je suis reconnaissant(e) de t’avoir dans ma vie

幸亏有你!




Translation in the news:

 


Any press is good press? This week, after many months of preparation, Amazon launched in Sweden. Although it was highly anticipated by many, the momentous occasion was mired by awkward translations.

“Some product descriptions use a Swedish word for male genitals, instead of the word for rooster, and a frying pan has been listed as a product for women.”

Although twitter made light of it, Amazon executives must not have been too happy. Shares were down 2.7% the subsequent afternoon.

Check out the article for the full story by clicking HERE.

Thanks again for checking in with the PLG team. We are grateful for you this holiday season. Happy

Thanksgiving!

Friday, July 31, 2020


In today’s issue, given the historic nature of the period of history we are living through, we have decided to translate some key phrases that have been gaining popularity. Our hope is that a few of our business partners find this useful and use these free translations to promote safety in their own workplaces.

Below, you will find three simple phrases based on CDC guidelines. Each has been translated into Spanish, Canadian French, Simplified Chinese, Traditional Chinese, and Arabic. Please feel free to copy and send to your graphics team for the creation of safety materials.




English
Translation
(SP) Mantenga una distancia de 2 metros entre usted y los demás.

(FR) Veuillez maintenir une distance de 2 mètres entre les autres et vous.

(CS)请与他人保持两米的距离

(CT)請與他人保持兩米的距離

(KO) 다른 사람과 2m 거리를 유지하십시오.

(JA) 他の人との距離を2トル取る。

(SP)Use una cubierta facial para protegerse y proteger a quienes lo rodean.

(FR) Veuillez porter un masque pour vous protéger et protéger les autres.

(CS) 为保护你自己和他人,请戴口罩

(CT) 為保護你自己和他人,請戴口罩

(KO) 마스크를 착용하여 본인과 다른 사람을 보호하십시오.

(JA) 自分感染からるためにマスクを着用する

(SP)Por favor desinfecte las superficies que toca con frecuencia a diario.

(FR) Veuillez désinfecter les surfaces que vous touchez souvent pendant la journée.

(CS) 请为你常接触的各类表面消毒

(CT) 請為你常接觸的各類表面消毒

(KO) 자주 만지는 표면을 매일 소독하십시오.

(JA) 頻繁にれる物の表面を滅菌消毒する。


Clients of PLG may find that the previous table looks familiar! Large volume of our text translations are delivered in this format. The left side contains English phrases and the right contains the translations.


We hope you find a good use for these translations in your workplace or otherwise! We wish all our business partners safety and economic recovery. 

Monday, June 1, 2020

America Is Getting Back To Business

Excerpts From New York Times, 26th May, 2020,


Passengers at John F. Kennedy Airport earlier this month.  Johannes Eisele/Agence France-Presse — Getty Images 

As more states ease lockdown orders, Americans are starting to eat out, book flights and buy houses again. The return of these activities, mirrored in other countries, is stoking optimism in the markets, as shown by the following 5 interesting indicators  

1. People are moving again, as measured by requests for directions from Apple Maps.


2. Air travel is picking up, although it remains far below its peak. 



3. Some trips include hotels, as occupancy rates are improving.


4. People are dining out, cautiously.


5. Big-ticket purchases like houses are picking up.



Thursday, April 2, 2020

All You Need To Know about Stimulus Checks, Unemployment, and More

In their coverage of the pandemic, The New York Times has produced an informative and thorough article on the benefits the federal government is currently providing. It addresses key questions such as payment size, eligibility, when and how to receive payments, how long payments will continue, and so forth. The highlights are as follows
  1. Stimulus Payments: $1,200 per adult and $500 per child under 16
  2. Unemployment Benefits: $600/week more, 39 weeks
  3. Student Loans: Payment suspension until 9/30/2020
  4. Retirement Accounts
  5. Charitable Contributions
  6. Other Features of the Bill

High Quality Entertainment for Social Distance Shut-Ins


As the pandemic continues to affect communities across the world, people are coming together in historic solidarity. Companies and organizations are many providing high quality programs, performances, movies and other forms of arts for people confined at home by the virus. Did we mention, they’re also free? 

The Bolshoi Theatre of Russia, a legendary performance venue, announced last week that the theater will livestream their best programs on their YouTube channel for free. Our team here at PLG has enjoyed 3 of them including Swan Lake, Sleeping Beauty and The Tsar’s Bride. 

Here are the dates for three more performances at: http://www.youtube.com/bolshoi 

April 4th  – Marco Spada
April 7th  – Boris Godunov
April 10th – The Nutcracker

The program will be online for free view for a 24-hour period. Don’t miss them!

The following is a list of other exciting events and services free of charge in the month of April:

1. Download Over 300,000 Books from the NY Public Library for Free: https://reurl.cc/lV06jv

2. Collection of IDFA Films and New Media Projects: https://reurl.cc/d0VZjq
3. Incredible Virtual Tours To Help You Pass The Time: https://reurl.cc/j7q0j2
4. Google Arts & Culture : Exhibits from 1,200 Museums in 70 Countries https://artsandculture.google.com/
5. Berliner Philharmoniker: https://www.digitalconcerthall.com/zh/news
6. Detroit Symphony Orchestra: Now free, no Donation Required! https://livefromorchestrahall.vhx.tv/browse
7. Metropolitan Opera, 7:30 PM EST, Every Night Operas, Free for 20 Hours:  https://www.metopera.org/
8. Collectif Jeune Cinema: During covid-19 crisis, Some Films Are Available to Watch in Their Entirety: https://reurl.cc/X6ennE
9. Broadway Shows at BroadwayHD, 7 Day Free Trial: https://www.broadwayhd.com/
10. The Top 100 Documentaries We Can Use to Change the World: https://reurl.cc/lV061d
11. Filmmaker Gary Hustwit is streaming his documentaries free worldwide during the global COVID-19 crisis. Each Tuesday a new film: https://www.ohyouprettythings.com/free
12. “For as long as schools are closed, we're open”, Amazon free audio books in English, Spanish, French, German, Italian and Japanese: https://stories.audible.com/discovery 

Thank you for your time! It is our hope that we have provided you with either information that can help in a time of need or resources that allow you to escape from this unprecedented reality for a few minutes. As said before, although it is business NOT as usual here at PLG, please reach out as we can still take care of your translation needs. 

Best,
PLG

Monday, February 3, 2020

New Year! New Us! New Website!


In the second half of 2019 we decided it was time for an update to our website. Our trusty old website has been more or less the same for about a decade, so we figured as a way to ring in the new year we would overhaul everything! Our team has been diligently working to combine a brand-new aesthetic with content that concisely conveys our services and qualifications.

We decided that in general short and sweet was better than our older longer versions of the same content. Our hope is to quickly draw the eye and present a very professional look, without overwhelming potential clients with too much information.

We are immensely proud of the final product, so please feel free to click on the link below to check it out! Let us know what you think, and of course if you have any constructive additions you would like to see added!

CES – Looking at the Future of Technology


The Consumer Electronics Show is the countries largest consumer technology show hosted at the start of every year in Las Vegas. This year some of the PLG team went out to look at some up-and-coming technology as well as make new business contacts looking for translation services. The show was filled with astounding technology and innovations hitting the market, and two companies particularly caught the eye of our team.

Aftershokz was debuting a new line of headphones that don’t go in or over your ear. As crazy as that sounds the earbuds rest outside and just in front of your ear. The headphones are meant to conduct sound through the bones in your skull and ear. Goodbye to earbuds falling out, uncomfortable headphones, and you can listen to music while still being able to hear noises around you, so you can be alert to your surroundings. Hopefully, we’ll be able to help them offer user manuals and more in multiple languages!

Goal Zero, meanwhile, offers the perfect solutions for charging your headphones or any other electronics while camping or travelling. Their new solar-powered power stations are free of noise, fumes or maintenance while offering a portable, convenient power source. These products are the newest innovation in generator power and may come with state of the art PLG translations in the future!

Did you or your company attend CES, did you have a favorite display or presentation? Let us know!

Thursday, October 31, 2019

Translation Expectations





Translation is a unique art which requires great attention to detail, creativity, and a vast knowledge of two languages. It also requires open conversation between the original content creator and the translation team to achieve the best possible results.

As a rule, our job as a translation firm is to adhere as closely as possible to the original content being translated, while appropriately conveying the information in the new language. However, this is not always what the client is expecting or looking for in a translation.

At times, a client may need a very literal and exact translation for legal or other reasons. In this case, the translator will often forego alterations that would make the translation sound more natural in the new language. They will adhere to the same structure and syntax as provided in the original.

In other instances, the client will not be looking for adherence to the original at all. They may be open to the translator altering sentence structure or order, even omitting or adding information that is not in the original. These cases are a bit trickier, as it takes more knowledge of the source document, the intended target audience, the nuances of the meaning in the source and how those meanings may be best conveyed in the target language. Our translation team is often able to provide this to a degree, but this is where we must have more extensive conversation with our clients.

After some conversation, for example, we may discover that the client isn’t really looking for a translation at all. Afterall, a translation implies having a source document, and bringing that same content into a new language. However, sometimes what a client is really looking for is for new content to be created specifically for a new market. In cases, like these we may advise our clients that what they actually need is a marketing team in place in the new target country to handle creation of the new content. The marketing team will have a better understanding of the product or service, and the intended effect the content is supposed to have on the new audience.

It is important to chat with your translation vendor about your intended goal and audience for content you are bringing into a new language. With a brief conversation our team will be better able to advise on how you may wish to approach your translated content.

PDF Files – Useful for translation?


PDF files are a great file type for sharing content. PDFs can be generated from almost any software as a way to exchange data easily without any specific program requirements to read the content. Anyone with a phone, tablet or computer should be able to view a PDF without issue. PDFs, however, are not design files and are not meant to be edited or altered. This makes them problematic to use for translation.
Most of the translation work completed by our company and other translation vendors like us, involves overwriting the source text of the original file. This involves opening the file in the original software which created it and replacing all text with the appropriate translations. Unfortunately, PDF files are not designed to be overwritten. Without the flexibility of design software, our ability to replace the original text with the translations and then format the translations is greatly restricted.
This does not mean that we can’t work from a PDF, just that it typically involves a little more work. If the PDF was generated from Microsoft word or Excel, it may be a simple matter of saving the PDF back to that file type, at which point we can begin work like normal. However, if the PDF was generated by more complicated software like Adobe InDesign or Illustrator, we would need to recreate the file from scratch, in order to allow our translation teams to properly work on the file. This is a more time-consuming process, and often involves extra charges.
If you have a PDF that needs translation, send it over to a PLG team member today and we will be happy to chat about the best way to handle it!

Friday, August 9, 2019

E-Learning and Translation


Technology has changed the way the world learns. With information just a few clicks away at any given moment, E-learning has continued to expand as a primary method of education in the 21st century. With education programs accessible from anywhere in the world, it is increasingly important for companies to recognize the role of translation in their programs. 
Our client, Mastery Coding (https://masterycoding.com), has been working closely with our team to have their coding education programs localized into Spanish. Our work together includes several courses being taught over multiple semesters, over 100,000 words estimated for translated content and many hours of voiceover. 
As a translation service provider, our goal is to integrate new languages as smoothly, and seamlessly with your product as possible. When it comes to E-learning, and computer coding in particular, there are several unique difficulties which have to be confronted when translating:
  1. Voiceover – E-learning often comprises of educational videos and corresponding worksheets, tests and quizzes. In order to ensure that all students receive and understand the same content, it is important to have content available in their native language. This includes providing narrators and educators who speak their language. Video voiceover with an experienced team greatly increases students’ comprehension of the material. Considering the tone, vocabulary and syntax used in videos is important across all languages to ensure the same quality of content is being provided to all students regardless of the language they speak.
  2. Technical Content - Computer coding is often a daunting topic with complicated jargon, so when teaching the topic to new students, it is vital that the vocabulary is nailed down in all languages. We work closely with our clients to make decisions regarding terminology, syntax and tone of any content we translate. In some cases, that means leaving the term in English and in others it requires extensive research to find the right term or phrase. 
  3. Audience – At the start of any project we inquire about the intended audience for the translated content. In E-Learning this is especially vital as it can influence the tone and vocabulary used. Is this for young students with no current experience in the subject, or is it for experts who are learning about the newest innovations in their field, or is this for a corporate training event?

If your company is looking into providing training programs, videos, worksheets, or other educational material for an international audience, give us a call and we can discuss how to best prepare your multilingual content!

Preparing for International Trade Shows


Tradeshows are becoming larger and hosting more international companies than ever. The 2019 International Home and Houseware show boasted more than 2,200 exhibitors from over 50 countries. While the 2019 International Manufacturing Technology Show (IMTS) in Chicago is slated to host over 100,000 visitors from over 100 different countries. With an international presence like this, many U.S. businesses are finding it necessary to provide their marketing materials in multiple languages. 

While the tradeshow circuit tends to slow down during the summer, it is important to prepare in advance for the coming events. If your company is looking to attend any shows or expos near the end of the year, we would suggest that you begin discussing what international markets you want to target now. Below are the most common types of materials that are translated before upcoming trade shows: 

  1. Bilingual Business cards – Have one side of your business card in English and the other in another language. Most common languages include Japanese, Arabic, Chinese, Korean, Spanish and French. 
  2. Brochures – Translate your brochures and sell sheets to have available at your booth. If costs are a concern, you may want to only translate important or key information or brochures for your top products.
  3. Product Catalog – If you are looking to attract buyers from around the world, it may be beneficial to have a full catalog of your products available to peruse in multiple languages. 
  4. Slideshows or other sales materials – If you have a slideshow or other digital presentation at your booth, you may also want to translate that too.  Give your guests the option to receive a copy of the presentation as well, either through a CD or through e-mail. 


By preparing for the international visitors at whichever trade show you will be attending you are showing that your company has a global presence, interested in selling internationally. By presenting information in their native language, your customers will be able to absorb the message that you are trying to send. You may also have potential buyers out there that are going to go with you instead of one of your competitors because you have your materials translated when they do not. Being prepared could mean the difference between solidifying a sale and having the client walk away.