In the first half of the year we have witnessed a surprising trend with our business card translation requests dropping by nearly 50% compared to the average numbers over the past several years. This may indicate a drop of business travel, reflecting companies are cautious in forecasting future business volumes due to uncertain international relationship among the U.S. and its major trade partners.
In the meantime, while people many are worried about slowing international trade, we have surprisingly also seen a 60% jump in our document and multimedia translation business lately comparing to early months of the year. This is absolutely a solid evidence that international trade is still very resilient, and that companies are optimistic regarding the future. Based on opinions of how trade relations might change some newcomers in the game may be hesitant to begin investing in their international presence. While others, who may already be established in foreign markets are confidently doubling down, and ensuring their content is available in multiple languages.
The question is: What will you do?
Interested in reading more? Check out this New York Times Article which discusses the same topic.